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TRUMER PILS AWARDED CHAMPION INTERNATIONAL BEER TROPHY AT THE AUSTRALIAN INTERNATIONAL BEER AWARDS

BERKELEY, Calif., May 20, 2025 /PRNewswire/ -- Trumer Brewery proudly announces that its flagship beer, Trumer Pils, has been named Champion International Beer at the 2025 Australian International Beer Awards (AIBA). This is the first time that Trumer Pils has been awarded the Champion Trophy. In the competition, Trumer Pils was first awarded a Gold Medal in the German-Style Pilsner category, then was named Best Pilsner of the Competition, and finally competed against all styles of beer from outside of Australia to be named Champion International Beer. The AIBA is one of the largest annual beer competitions, comprised of almost 2,300 entries from 391 breweries in 21 countries. "We are extremely humbled and honored to receive the Champion International Beer and Best Pilsner Trophies at this year's competition," said Lars Larson, Brewmaster at the Trumer Brewery in Berkeley, California. "It's always an honor to be recognized in the Pilsner category;...

Voodoo Ranger Wreaks Hardcharged Havoc on Teatime in NYC

Bold activation turns a posh New York City tea party on its head to prove that Voodoo Ranger Hardcharged Tea is unlike tea as you know it.

FORT COLLINS, Colo., May 21, 2024 /PRNewswire/ -- Voodoo Ranger, known for its cult-favorite IPAs, has just pulled off another unforgettable stunt in New York City. Yesterday, an unsuspecting group of guests were invited for a posh high tea experience in SoHo, which quickly turned to mayhem to celebrate the brand's national launch of its hard tea, Voodoo Ranger Hardcharged Tea.

Guests were invited to experience a luxurious classic high tea at Chez Vaudou but things quickly took a turn when servers presented trays with safety goggles and smashing devices such as golf clubs, baseball bats and tire irons instead of tea and traditional finger sandwiches. Heavy metal music filled the room as a guitarist jumped on a table and shredded some power bars startling and accelerating the energy in the room. Voodoo Ranger Hardcharged Tea banners unfurled and tea drinkers were encouraged to let loose, smash some china, and stir things up with the new Hardcharged Tea.

This event comes after other brand pranks like the Voodoo Ranger IPA Action Park in 2022 that tricked Napa Valley into thinking a beer amusement park would crash their vineyards. Known for its bold daring personality and unexpected approach, the Voodoo Ranger Hardcharged Tea party smashed traditional tea conventions with a little fun.

"Just like Hardcharged Tea, this event was all about breaking expectations and bringing some edge to moments steeped in tradition," said Michelle Robertson, Voodoo Ranger Brand Manager. "Packed with refreshing flavors and a bold kick, we always say that Hardcharged Tea is a tea that parties, and we are thrilled to give tea lovers a taste of what it means to be Hardcharged."

First introduced in 2023 in limited markets, Hardcharged Tea is made with real tea and beckons the bold with 7% ABV. Bringing the attitude to hard iced tea, Hardcharged Tea is now available nationally in four flavors, including Lemon, Peach, Half & Half and Razz Pop.

To learn more about the Voodoo Ranger Hardcharged Tea and find it near you please visit https://www.voodooranger.com/beer/hardcharged-tea/

About Voodoo Ranger

Voodoo Ranger Hardcharged Tea, made by New Belgium Brewing, is the newest product line from the brewery and is currently the #1 hard tea launch in 2024 in the U.S. Initially launched regionally in 2023, Voodoo Ranger Hardcharged Tea is now available nationally in four flavors, including Lemon, Peach, Half & Half and Razz Pop. For more information and a follow @voodooranger on Instagram. To learn more about the Voodoo Ranger portfolio, visit https://www.voodooranger.com/beer/hardcharged-tea

 

Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.


 

Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.


 

Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.


 

Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.


 

Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.


 

Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.


 

Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.


 

Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.



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