Are Beer Drinkers Moving Away From IPAs?
For years, IPA has been the dominant force in craft beer. Whether it was West Coast IPA, hazy IPA, double IPA, or fruited IPA, the style seemed untouchable. Walk into almost any brewery or bottle shop, and you could count on IPAs taking up a huge share of the tap list and cooler space. But lately, there’s a question starting to pop up more often in beer circles: are beer drinkers moving away from IPAs? That’s the topic I dive into in my latest video, and if you want to watch the full discussion, you can check it out here: Are Beer Drinkers Moving Away From IPAs? IPA Still Matters — But the Beer Landscape Is Changing Let’s be clear right from the start: IPA is not disappearing. It remains one of the most recognizable and best-selling craft beer styles in the market. Hoppy beers still have a loyal following, and there’s no shortage of breweries producing excellent versions across the spectrum. But what is changing is the overall beer conversation. Beer drinkers today have more optio...
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