Rod J BeerVentures

The “better-for-you” beer segment has been one of the most interesting areas to watch in the beer industry over the past few years, and a brand making some notable moves in that space is Beer Girl. Based out of Laguna Beach, California, the low-ABV lager brand recently announced several growth milestones that signal a major step forward for the young company. From expanding into new U.S. markets to launching nationwide online shipping and adding an experienced beverage industry veteran to its advisory board, Beer Girl appears to be positioning itself for a much bigger presence in the beer landscape. Expanding Into New Markets Beer Girl’s flagship offering centers around crisp, easy-drinking lagers that clock in at just 3.5% ABV . The beers are also zero sugar, gluten-reduced, and brewed with corn instead of wheat , which positions them squarely within the growing “better-for-you” beverage category that has been attracting increasing consumer interest. Up to this point, the brand has pr...