Why the Canadian Beer Ban Matters in the U.S.
A beer brand can look American, be owned by an American company, and still disappear from U.S. shelves because of where that beer was brewed and packaged. That is one of the biggest practical lessons from the new U.S. restrictions on Canadian beer . Beginning at 12:01 a.m. Eastern on September 29, the United States is scheduled to prohibit imports of many Canadian alcoholic beverages, including packaged beer. This is not simply a tariff that makes the product more expensive. For the covered products, it is an import ban. The political dispute behind the action will draw plenty of attention, but the beer-industry impact is more useful to examine. The policy could affect Canadian brands, American breweries using Canadian production partners, distributors holding supply commitments, and consumers who may not realize that the country named on a corporate office is not necessarily where their beer was made. Some of my thoughts on the upcoming changes were also discussed here previously on Y...
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